This article was written by Yiannis Protopapadakis at Marketing Tips
One of the biggest mistakes many businesses make is that they don’t try to think like customers, so they don’t know what they want. So according to psychological research, there are 8 (eight) things that your customers would like you to know about them. Let’s see them in detail:
- Customers appreciate good, not fast service. For many, “rude, incompetent and fast service” is the #1 reason to ditch the competition.
- Customers love personalized service. In fact, when they receive customized service, they are willing to either pay more or leave larger tips.
- Customers will remember you if you remember their name. Someone’s name is probably the sweetest sound in their ears (the name should be used in email campaigns too).
- Customers tend to share stories when they experience pleasant surprises. When, for example, the hotel gives them a free upgrade, they, observing the principle of reciprocity, rush to “advertise” it.
- Customer loyalty doesn’t cost much. Usually, small acts (eg a commemorative gift), which do not have a significant cost to the business, have a huge impact.
- Customers love loyalty programs. They are twice as likely to “stick” with a company that rewards loyal customers compared to one that does not.
- Customers are an endless source of ideas. Businesses that innovate turn to lead users and ordinary customers for ideas. Most customers like to suggest improvements.
- Customers love storytelling. Selling is made easier when it is interspersed with a story (eg the story of a celebrity who used the product).
