In about 2 weeks we celebrate one of the most controversial and commercialized holidays: Valentine’s Day. That’s why we have prepared a list of 20 actions that you must take in order to bring customers into the arms of your … e-shop and make them fall in love with your brand Eshop Homepage: change your main banner with one or more themed banners or make a special visual high on your homepage for Valentine’s Day. Describe the actions you are taking for this day (discounts, special gifts, contests) Special landing page: create a special page where all your Valentine’s Day social media posts and ads will end up. This page can include the categories of products you recommend for the …
You decorated it (your e-shop)! Will they (the clients) come? Xmas Digital Strategy tips for you! If you read our tips on actions you should have taken for Black Friday and Cyber Monday, you definitely must have seen an increase in traffic, sales and profits. But it’s not time to take a break. The holidays are here and you need to do the same and even more to… ..sell out! Countdown Create a countdown for the last 14 days, unlocking each day a gift, a new product category or an offer. For your offers, set a specific time or number of items. Along with your sales messages, give ideas according to the type of product or service you are selling: …
Updated for 2022 Continuing the tradition of recent years in Greece, we will ‘’celebrate’’ Black Friday on November 25th and Cyber Monday on November 28th. If you are an e-shop owner and, while you are reading this article, you are wondering ‘’Do I have to start thinking what I will do on November 25th’’? I would say that you are probably already late (and I am probably late in writing this article). And that’s because the competition is already preparing for one of the biggest commercial days on the planet. So, keep on reading to find out what you have to do and you will understand why you had to start doing it…yesterday. Get prepared for Black Friday Have you …
Skroutz, e-food, booking, …: is there “life” for your brand without them? You’ll notice that I put the word “brand” and not the word “business” in the title. Because it is completely different to talk about the life of a brand than the life of a business. What is a business? An organization that markets products/services, has a specific target audience and aims to make a profit. What is a brand? Since I’ve already written about branding, I’ll go straight to the “grit”: it’s the “mark” you leave on the consumer’s mind and manage to make him think of your brand name when he has the need or desire to buy a product or a service Batteries; C_____ Books; P____ …
Although over the years social media has proven its value as a promotion and sales tool, there are still entrepreneurs who treat it as a tool, a process and a practice that can be done “on the leg” by anyone. . The classic we hear is “I’ll have the girl in the secretariat handle them” or “come on kid, social media is a joke and a photo, don’t pay for advertising”. I heard the second particular saying 6-7 years ago from a client, but unfortunately it still exists as a mentality. But is that the case? What more than a tagline and a photo does the proper use of social media require to bring business results? Hold on, here we …
