10 + 1 ways to reduce abandoned carts and increase your e-shop sales “How can I reduce abandoned carts in my e-shop?” Abandoned carts are one of the most critical KPIs in ecommerce. They don’t indicate user indifference — they indicate friction with the purchasing process and your e-shop in general. The user wanted to buy. But somewhere they: Beyond the above, there is also another reason visitors abandon their cart: high shipping costs. In this article, I analyze 10 practical actions that substantially reduce abandoned carts and increase completed purchases while the customer is still inside your e-shop. Actions you can take after the customer leaves the e-shop will be covered in the next article. 1. Show clear costs …
What is branding and its building blocks? The word brand is used almost everywhere today. We encounter it in discussions about businesses, marketing, social media, and even in people’s personal image. Nevertheless, few can clearly explain what a brand truly is, what it consists of, and why two companies selling similar products can have completely different power in the market and in people’s minds. The anatomy of a brand is not only about the logo, the colors, or the slogan. These are external characteristics. The essence lies deeper, in the way a brand thinks, speaks, behaves, and emotionally connects with its audience. Brand is perception To understand what a brand is, we must separate key concepts that are often confused: …
With great honor, we announce the election of Arsenis Paschopoulos, founder of Just Online, to the Board of Directors of SEDE, with responsibility for the Education sector. SEDE is the institutional body representing businesses of the digital ecosystem in Greece, and its mission is “to support its members in improving the provided online services, through targeted institutional interventions, education, research, and innovation.” Within this framework, the role of education is decisive—not only for skills upgrading, but also for the overall maturation of the market. Arsenis Paschopoulos has been active in the field of digital marketing since 1996, having experienced firsthand the transition from the early web to today’s modern, data-driven and AI-assisted digital environment. Over more than 30 years of …
In about 2 weeks we celebrate one of the most controversial and commercialized holidays: Valentine’s Day. That’s why we have prepared a list of 20 actions that you must take in order to bring customers into the arms of your … e-shop and make them fall in love with your brand Eshop Homepage: change your main banner with one or more themed banners or make a special visual high on your homepage for Valentine’s Day. Describe the actions you are taking for this day (discounts, special gifts, contests) Special landing page: create a special page where all your Valentine’s Day social media posts and ads will end up. This page can include the categories of products you recommend for the …
You decorated it (your e-shop)! Will they (the clients) come? Xmas Digital Strategy tips for you! If you read our tips on actions you should have taken for Black Friday and Cyber Monday, you definitely must have seen an increase in traffic, sales and profits. But it’s not time to take a break. The holidays are here and you need to do the same and even more to… ..sell out! Countdown Create a countdown for the last 14 days, unlocking each day a gift, a new product category or an offer. For your offers, set a specific time or number of items. Along with your sales messages, give ideas according to the type of product or service you are selling: …
