Updated for 2022 Continuing the tradition of recent years in Greece, we will ‘’celebrate’’ Black Friday on November 25th and Cyber Monday on November 28th. If you are an e-shop owner and, while you are reading this article, you are wondering ‘’Do I have to start thinking what I will do on November 25th’’? I would say that you are probably already late (and I am probably late in writing this article). And that’s because the competition is already preparing for one of the biggest commercial days on the planet. So, keep on reading to find out what you have to do and you will understand why you had to start doing it…yesterday. Get prepared for Black Friday Have you …
Skroutz, e-food, booking, …: is there “life” for your brand without them? You’ll notice that I put the word “brand” and not the word “business” in the title. Because it is completely different to talk about the life of a brand than the life of a business. What is a business? An organization that markets products/services, has a specific target audience and aims to make a profit. What is a brand? Since I’ve already written about branding, I’ll go straight to the “grit”: it’s the “mark” you leave on the consumer’s mind and manage to make him think of your brand name when he has the need or desire to buy a product or a service Batteries; C_____ Books; P____ …
Although over the years social media has proven its value as a promotion and sales tool, there are still entrepreneurs who treat it as a tool, a process and a practice that can be done “on the leg” by anyone. . The classic we hear is “I’ll have the girl in the secretariat handle them” or “come on kid, social media is a joke and a photo, don’t pay for advertising”. I heard the second particular saying 6-7 years ago from a client, but unfortunately it still exists as a mentality. But is that the case? What more than a tagline and a photo does the proper use of social media require to bring business results? Hold on, here we …
In this article we explain how the Boost Post mechanism works and why it is not enough to cover all the advertising goals of a business. We also mention what tools are missing from the mechanism, which we find in the Facebook advertising platform, which we need to use in order to make the most of the advertising potential of the medium and create effective and efficient campaigns. Listen to the article also on Spotify Those of you who are administrators of Facebook pages will surely have seen the Boost Post button “accompanying” every post you make on the page you manage. And quite a few of you have definitely used it. This mechanism is a relatively easy and fast …
But there are many entrepreneurs who treat Social Media as something “not worth their effort and time”. “They don’t work”, “I didn’t see anything despite all the Likes”, “with brochures or emails I achieve more” are some opinions that are heard. This article aims to describe the misconceptions and actions of companies that use social media for their promotion, while examining the goals that a business can achieve through them, so that the entrepreneur has realistic expectations from the use of Social Media. Social Media is NOT free “Social Media is a full-time job” Gone are the days when Social Media was just Facebook, where you could create a group, a profile and post text and images. The platforms, but …
Media Digital Tools Just Online participates in the “Digital Tools for SMEs” program of “Greece 2.0”, with a 90% subsidy for the creation of an eshop. From June 22, the Digital Transformation of Small and Medium Enterprises voucher is available as part of GREECE 2.0. 90% subsidy in the form of a voucher Vouchers worth €1,000 up to €18,000 depending on the size of the business Applications for participation started from June 22 Applies to companies with up to 250 employees and with an annual turnover of up to €50m. Sole proprietorships and IKEs must have at least 1 employee with a dependent labor contract to be eligible. Redemption of vouchers will be available from September 15, 2022. Target Audience …
