In this article we explain how the Boost Post mechanism works and why it is not enough to cover all the advertising goals of a business. We also mention what tools are missing from the mechanism, which we find in the Facebook advertising platform, which we need to use in order to make the most of the advertising potential of the medium and create effective and efficient campaigns. Listen to the article also on Spotify Those of you who are administrators of Facebook pages will surely have seen the Boost Post button “accompanying” every post you make on the page you manage. And quite a few of you have definitely used it. This mechanism is a relatively easy and fast …
But there are many entrepreneurs who treat Social Media as something “not worth their effort and time”. “They don’t work”, “I didn’t see anything despite all the Likes”, “with brochures or emails I achieve more” are some opinions that are heard. This article aims to describe the misconceptions and actions of companies that use social media for their promotion, while examining the goals that a business can achieve through them, so that the entrepreneur has realistic expectations from the use of Social Media. Social Media is NOT free “Social Media is a full-time job” Gone are the days when Social Media was just Facebook, where you could create a group, a profile and post text and images. The platforms, but …
Media Digital Tools Just Online participates in the “Digital Tools for SMEs” program of “Greece 2.0”, with a 90% subsidy for the creation of an eshop. From June 22, the Digital Transformation of Small and Medium Enterprises voucher is available as part of GREECE 2.0. 90% subsidy in the form of a voucher Vouchers worth €1,000 up to €18,000 depending on the size of the business Applications for participation started from June 22 Applies to companies with up to 250 employees and with an annual turnover of up to €50m. Sole proprietorships and IKEs must have at least 1 employee with a dependent labor contract to be eligible. Redemption of vouchers will be available from September 15, 2022. Target Audience …
This article examines the characteristics of a successful eshop and the main points that one should pay attention to in order to build an eshop that brings sales. If we could fit in one article all the points that one should pay attention to in order to create a successful eshop, or list would contain neither more nor less about the 300 or so points (which we at least include when building an eshop) which, indirectly or directly contribute to its success. But what does “successful eshop” mean? Listen to the podcast What does “successful eshop” mean? A successful e-shop It grabs the visitor’s interest from the first page Facilitates the visitor in the search for products It gives all …
Article by Yiannis Protopapadakis at marketing-tips.gr After first printing 17,000 bags with a typo, ‘onilne’ instead of ‘online’, fashion brand Asos rushed to collect them, and it did just fine. The company immediately made a post on Twitter, where it poked fun, saying: “We may have just printed 17,000 wrap bags with a spelling mistake. We call it Limited edition”. Her immediate, human and humorous reaction, where she bluntly took responsibility, came before users could even comment. The latter were quick to deify her, praising her for not throwing away the bags, with the company managing to turn a blunder into a publicity event worth thousands of dollars. In total the tweet received 590 comments, 8500 shares and 49,000 likes. …
Arsenis Paschopoulos, in his interview on the program of Haris Digrindakis “Triponto in the Economy” on Alpha Radio 989, answers the questions – What are the most common mistakes businesses make on social media? – How useful are price comparison platforms for businesses? – Should all businesses be online?
