Η Just Online, 3600 digital agency, organizes the conference: The Future of Successful Eshops which will be held on Wednesday, October 19 at Mediterranean College, Kodrigtonos 13, Athens (or online in case there are travel restrictions due to Covid). The main goal of the workshop is to answer the question “how to build an eshop that will bring sales”. The speakers Arsenis Paschopoulos and Areti Vassou will develop the following key issues. Topics The definition of a successful eshop Sales and eshop: what affects them and how we increase them The tools for creating a successful eshop The content of a successful eshop at the product level and beyond Branding: why it is important for the success of an eshop …
This article explains in simple terms what is performance and what is brand marketing and analyzes why there should be no dilemma as to which of the two a company should use. This article was written after a conversation I had with a prospective client who did not understand the value of branding “in this day and age”. Performance marketing: all actions aimed at making the consumer do “something”: from a click to a purchase. Brand marketing: all actions aimed at creating a different and attractive image for the product and the company in the mind of the consumer. More simply, performance marketing is asking to go on a date and brand marketing is the reason they say YES! Okay, …
This article was written by Yiannis Protopapadakis at Marketing Tips One of the biggest mistakes many businesses make is that they don’t try to think like customers, so they don’t know what they want. So according to psychological research, there are 8 (eight) things that your customers would like you to know about them. Let’s see them in detail: Customers appreciate good, not fast service. For many, “rude, incompetent and fast service” is the #1 reason to ditch the competition. Customers love personalized service. In fact, when they receive customized service, they are willing to either pay more or leave larger tips. Customers will remember you if you remember their name. Someone’s name is probably the sweetest sound in their …
What are Instagram Reels? Reels are vertical videos which can be up to 60”. These videos can come either from “stitching” photos and videos that the user has taken at another time, or from a video that will be taken through the application and specifically in the environment of the reels tool. “And how are they different from stories”? One difference is that the reels of an account can be seen by anyone, whether they follow an account or not. Also, reels stay forever in the user’s account (and don’t disappear like stories) and finally marketers can target the audience that has seen them. Also, the user can interact and the comments and likes he makes on them can be …
Article by Yiannis Protopapadakis at marketing-tips.gr The Italian-born British Anita Roddick (1942-2007), founder of Body Shop, was an unconventional entrepreneur who managed to leave her mark on the business world in a unique way. She founded a business that soon became known for its respect for the environment, while she herself, as an activist who grew up in the 1960s, in those years of controversy, managed to raise awareness of a large part of the population on issues related to the protection of the environment and human rights. In the 70s, she thought of investing all her fortune in women’s beauty products, since, as she said, “women even when they are going to the guillotine want to have make-up”. In …
Νέα θέση εργασίας για Junior Social Media Account Manager(βιογραφικό στο info@justonline.gr με θέμα SMAM) Θα είσαι υπεύθυνος / η για:• Παρακολούθηση των λογαριασμών των πελατών• Επαφή με τους πελάτες• Παρακολούθηση περιεχομένου και δημιουργία μηνιαίων αναφορών• Προτάσεις νέων υπηρεσιών • Τήρηση χρονοδιαγράμματος, εκστρατειών, στόχων, KPIs Περιμένουμε από εσένα:• Εργασιακή εμπειρία τουλάχιστον 1 έτους σε αντίστοιχη θέση• Ομαδικό πνεύμα• Ευχέρεια στην επίλυση προβλημάτων• Καλή διαχείριση χρόνου και έργου• Να είσαι προσανατολισμένος / η στις λεπτομέρειες αλλά να βλέπεις και την μεγάλη εικόνα σε ότι αφορά στην επιχειρηματική δραστήριότητα του πελάτη• Να γνωρίζεις καλά το Microsoft Office• Να έχεις καλή γνώση της Αγγλικής γλώσσας (προφορικά / γραπτά). Οφέλη:• Ευέλικτο ωράριο εργασίας• Συνεχής εκπαίδευση
