This article examines the characteristics of a successful eshop and the main points that one should pay attention to in order to build an eshop that brings sales. If we could fit in one article all the points that one should pay attention to in order to create a successful eshop, or list would contain neither more nor less about the 300 or so points (which we at least include when building an eshop) which, indirectly or directly contribute to its success. But what does “successful eshop” mean? Listen to the podcast What does “successful eshop” mean? A successful e-shop It grabs the visitor’s interest from the first page Facilitates the visitor in the search for products It gives all …
Article by Yiannis Protopapadakis at marketing-tips.gr After first printing 17,000 bags with a typo, ‘onilne’ instead of ‘online’, fashion brand Asos rushed to collect them, and it did just fine. The company immediately made a post on Twitter, where it poked fun, saying: “We may have just printed 17,000 wrap bags with a spelling mistake. We call it Limited edition”. Her immediate, human and humorous reaction, where she bluntly took responsibility, came before users could even comment. The latter were quick to deify her, praising her for not throwing away the bags, with the company managing to turn a blunder into a publicity event worth thousands of dollars. In total the tweet received 590 comments, 8500 shares and 49,000 likes. …
Arsenis Paschopoulos, in his interview on the program of Haris Digrindakis “Triponto in the Economy” on Alpha Radio 989, answers the questions – What are the most common mistakes businesses make on social media? – How useful are price comparison platforms for businesses? – Should all businesses be online?
Η Just Online, 3600 digital agency, organizes the conference: The Future of Successful Eshops which will be held on Wednesday, October 19 at Mediterranean College, Kodrigtonos 13, Athens (or online in case there are travel restrictions due to Covid). The main goal of the workshop is to answer the question “how to build an eshop that will bring sales”. The speakers Arsenis Paschopoulos and Areti Vassou will develop the following key issues. Topics The definition of a successful eshop Sales and eshop: what affects them and how we increase them The tools for creating a successful eshop The content of a successful eshop at the product level and beyond Branding: why it is important for the success of an eshop …
This article explains in simple terms what is performance and what is brand marketing and analyzes why there should be no dilemma as to which of the two a company should use. This article was written after a conversation I had with a prospective client who did not understand the value of branding “in this day and age”. Performance marketing: all actions aimed at making the consumer do “something”: from a click to a purchase. Brand marketing: all actions aimed at creating a different and attractive image for the product and the company in the mind of the consumer. More simply, performance marketing is asking to go on a date and brand marketing is the reason they say YES! Okay, …
This article was written by Yiannis Protopapadakis at Marketing Tips One of the biggest mistakes many businesses make is that they don’t try to think like customers, so they don’t know what they want. So according to psychological research, there are 8 (eight) things that your customers would like you to know about them. Let’s see them in detail: Customers appreciate good, not fast service. For many, “rude, incompetent and fast service” is the #1 reason to ditch the competition. Customers love personalized service. In fact, when they receive customized service, they are willing to either pay more or leave larger tips. Customers will remember you if you remember their name. Someone’s name is probably the sweetest sound in their …
