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Tag: eshops

XMAS DIGITAL STRATEGY

Posted on 14 December 2022 - 11:01 by

You decorated it (your e-shop)! Will they (the clients) come?

Xmas Digital Strategy tips for you!

If you read our tips on actions you should have taken for Black Friday and Cyber Monday, you definitely must have seen an increase in traffic, sales and profits.

But it’s not time to take a break. The holidays are here and you need to do the same and even more to… ..sell out!

Countdown

Create a countdown for the last 14 days, unlocking each day a gift, a new product category or an offer. For your offers, set a specific time or number of items.

Along with your sales messages, give ideas according to the type of product or service you are selling:

  • cooking ideas if you sell food
  • Trip preparation ideas fif you are a travel agency
  • ideas for pet friendly places in the city for walks with pets if you are a pet shop

Donate

What is Christmas without presents? That’s why you should also give gifts to your potential and existing customers.

Organize a contest aiming to driving traffic to your eshop by encouraging participants to enter and discover something in your site so as to participate or simply by driving participants to a special contest landing page on your site.

Other gifts you can offer are:

  • free delivery for everyone during the holiday season
  • BOGO (buy one get one) offers
  • sales to specific product categories or specific codes
  • extra discounts to those who subscribe to your newsletter
  • free gift wrapping (if you normaly charge it)

Help them buy

During the holiday season, for some, choosing gifts is more of a headache than fun. Help them by creating gift proposals (gift guides) that you won’t forget to put on the homepage of your eshop and, of course, advertise them.

  • You sell clothes? Make casual chic, office dressing or night out packages
  • You sell gadgets? Create packages for music lovers, home office or top executives
  • You sell sports gear? Make “packages” for swimmers, runners or gym lovers

Send wishes

Send greetings to your existing customers via SMS, Viber and emails and accompany them with the above gifts. Don’t forget to set up remarketing campaigns in Google Ads & Social media Ads to remind them of your suggestions and special email campaigns for those who forget products in the cart.

If you have a physical store

  • Prepare an event and announce it
  • Run special social media and Google campaigns for your local store
  • Take advantage of the physical contact with your customers to
  • get their phone number and email
  • direct them to your eshop for future purchases
  • take photos with them for social media (always with their permission)

Don’t forget

Update your Google Business Profile with

  • opening hours
  • new photos
  • posts with your offers

Change the image of your eshop with a Christmas effect

Download the above as soon as the holidays are over!

Measure your success

Social media and Google give us plenty of free tools to measure almost everything. But we have to have them properly set and this is something that is often forgotten.

Make sure that you have set up your campaigns and actions so that you can measure the results because that’s the only way you’ll know what went well, so you can repeat it and what didn’t so as to skip it

Merry Christmas and a Happy New Year from Just Online team!

Let’s make your Xmas Marketing Strategy together here!

Black Friday 2022: Will it be “bright” for your e-shop?

Posted on 4 November 2022 - 16:20 by
Black friday στρατηγική και tips για να αυξησεις τις πωλήσεις σου

Updated for 2022

Continuing the tradition of recent years in Greece, we will ‘’celebrate’’ Black Friday on November 25th and Cyber Monday on November 28th.

If you are an e-shop owner and, while you are reading this article, you are wondering ‘’Do I have to start thinking what I will do on November 25th’’? I would say that you are probably already late (and I am probably late in writing this article).

And that’s because the competition is already preparing for one of the biggest commercial days on the planet.

So, keep on reading to find out what you have to do and you will understand why you had to start doing it…yesterday.

Get prepared for Black Friday

Have you checked the functionality of your e-shop? The slightest mistake will reduce your credibility in the eyes of your visitors whom you brought at a cost but you will never see again.

Have you checked the bandwidth consumed by your e-shop?  Has your hosting package reached its limits and you will need something larger? Ask you hosting company to tell you how much you are using up your existing bandwidth.

Have you checked the security and speed of your e-shop? If it doesn’t load in 3’’ or at least 5’’ you will definitely lose customers because they’ll leave before they even enter the e-shop.

Have you done an evaluation of the mix product that you offer? Which products are you going to put on sale? All of them? Isn’t it an opportunity to enrich your product range with new products that your customers might be interested in?

Have you planned for at least one extra ‘’shift’’ for the support of your customers via Viber, Messenger, email and phone?

Bring them in

Will you create E-mail & Viber messaging to reach out your existing customers so as to give them something more than you will offer to new visitors?

Have you set up the necessary ‘’scripts’’ for email marketing or are you just sending out a newsletter?

Will you run Google & Social Media ads to make your offers known to the general public? Have you considered all the possible campaigns you can set up or do you believe that just Boost Post is enough? (read why it’s not enough here).

If you also have a store, will you do local online & offline advertising actions to bring them to your door?

Have you prepared the ad visuals for Black Friday?

Sell

Have you thought about the offers and discounts you’re going to give? What exactly will you offer? Giveaways?, Promotions? Discount prices? Free shipping? When you decide you should:  

  • Create the corresponding banners which you will put in the slider or pop ups
  • Create the corresponding offers in the e-shop’s admin panel
  • Check if the mechanism of the offers is working and does not affect or combine with any other discounts.

Have you considered that maybe you should give extra motivation to your e-shop visitors to buy from you and not from the hundreds of other e-shops that will bombard them with advertisements during this period, such as a loyalty scheme?

Have you thought about the mechanisms your e-shop should have like product suggestions, smart search, emergency ordering techniques, notification mechanisms, upselling & cross-selling mechanisms so as to increase the value of your average ‘’basket’’?

Besides the standard payment methods (card, bank deposit, Paypal, POD-Pay on Delivery) do you also use one-click checkout and BNPL (buy now pay later) methods?

Sell more after Black Friday

Have you predicted to set up a “forgotten in cart” scenario via email?

Have you set up remarketing & dynamic remarketing campaigns?

Do you have an alert mechanism for products you don’t have in stock?

Do you offer a customer loyalty program?

Do you have a customer experience rating program?

Deliver

Have you talked to your suppliers about the increased stock they need to be ready to supply?

Have you talked to your courier company about the increased traffic and if they are prepared to handle it?

Have you discovered the new click & collect delivery formats that allow you to reduce your costs and increase your delivery speed?

And finally, have you set up enhanced e-commerce tracking in Google Analytics to measure which promotion and advertising channel brought you how many sales (in terms of turnover and items) and for which products?  

After reading the above list, are you sure you want to wait a week or two before Black Friday?

Start scheduling your Black Friday activities now!

If you want help with the evaluation of your e-shop and your Black Friday plan, let us know

CONTACT US

Just Online 2023: The Future of Successful Eshops

Posted on 13 September 2022 - 17:26 by

Η Just Online, 3600 digital agency, organizes the conference: The Future of Successful Eshops which will be held on Wednesday, October 19 at Mediterranean College, Kodrigtonos 13, Athens (or online in case there are travel restrictions due to Covid).

The main goal of the workshop is to answer the question “how to build an eshop that will bring sales”.

The speakers Arsenis Paschopoulos and Areti Vassou will develop the following key issues.

Topics

  • The definition of a successful eshop
  • Sales and eshop: what affects them and how we increase them
  • The tools for creating a successful eshop
  • The content of a successful eshop at the product level and beyond
  • Branding: why it is important for the success of an eshop
  • How to do online & offline branding for an eshop
  • Marketplaces: “to put it or not to put it”?
  • Metaverse: what changes will it bring to the way of communication and approach to the consumer.

Target Audience

  • For eshop owners who want to improve the image and performance of their online business
  • For entrepreneurs who are thinking of creating an effective and efficient eshop and want to give appropriate instructions to their partners and also to successfully supervise the process of creating the eshop
  • To marketing people who are directly or indirectly involved with the operation and success of an eshop

Speakers

Arsenis Paschopoulos

Arsenis Paschopoulos is one of the first internet marketers in Greece, with activity starting in 1996. He is Managing Partner at the internet service company Just Online.

He is the author of the books “Fortunately I was fired” (2021), “Social Media Marketing“, 2010, “Electronic Commerce” (3rd edition 2007). For 4 years he was training manager for banking online payment systems at First Data. He has worked in the marketing departments of Shell, Johnson & Johnson, Fiat, Boston University, D. Angelopoulos Group.

One of the first (1996) to create E-Commerce seminars for small and medium-sized businesses and conducted a series of e-commerce seminars for ESEE. He has teaching experience since 1996. He teaches digital marketing at Mediterranean College. For 4 years he was responsible for promotion and training of small and medium-sized enterprises in e-commerce matters at ASDA (Development Association of Western Athens). He is a graduate of Deree College with a master’s degree from Boston University.

When he’s not over the keyboard, he’s cooking, traveling or scuba diving.

Areti Vassou

Areti Vassou is Digital Strategy Director of IDEADECO SEO Copywriting Agency and Founder of Greek Online Content Creators Association – GOCCA. Implements business ideas through SEO, Copywriting, Blogging, Branding, Social Media and Email Marketing. As a Digital Nomad along with her laptop she has traveled to 191 countries, has published books and has taken part as a Speaker at many Conferences. She loves music, cats, great food, books and painting.

Learner feedback

Elsa Soimoiri – Facebook Marketing Seminar

In Mr. Paschopoulos’ Facebook Marketing seminar, we learned a lot more than some of the experts we looked to for social media marketing services seemed to know.

Andreas Ziambakas – Google Adwords Seminar

I have participated in other Internet Marketing seminars and I found this one to be the most informative of all, as the speaker not only referred to the tools, but followed a step-by-step instruction for setting up a fully integrated campaign, thus fully understanding all the parameters who carry out a campaign, in practice, thus eliminating any question that was pending from the previous, more theoretical seminars.

Michalis I. Tzikas, Managing director, Tzikas Advertising

The seminar “Advertising on the Internet with a small budget” is the 3rd seminar of Mr. Arsenis Paschopoulos that I attended. Excellently qualified in the field of advertising, e-commerce and new media, with a directness and simplicity that makes the student easily and quickly assimilate what he has to say and with an important written work on the specific topics, Mr. Paschopoulos is a very useful helper and advisor for my business and me. I personally wish Mr. Paschopoulos and his entire team to continue the important work they are doing, especially in this period of crisis, where valid and correct information is the best weapon for the businessman.

Katerina Danou – E-tourism Seminar

Thank you very much for the opportunity you gave me to attend the seminar. It was a unique experience – high level – timely – prompt – perfectly organized. I have also attended other similar seminars which were clearly of a lower level and at the end you had a chaotic picture of options and solutions. I will be very happy to watch what you organize in the future. Mr Paschopoulos was excellent – direct – concise – focused and humorous!

Mata Marinidou, General & Creative Director at Two Yellow Feet advertising

Arsenis, as a speaker & author, has a lot to offer; With a variety of skills and knowledge and with exceptional professionalism, he provides his audience with insights on a large subject area concerning the web. I would recommend anyone to attend his seminars.

Anna Kotzia – E-shop & site construction seminar

Very interesting and very useful. I learned quite a few things I didn’t know. If I make a site it will definitely be of use to me.

Mina Gioni- Google Adwords + SEO + Social Media Advertising

The seminar ‘Google Adwords + SEO + Social Media Advertising’ by Mr. Arsenis Paschopoulos fully met my expectations! The coverage of the topic was detailed, complete and above all essential.

Sponsor

Branding vs performance

Posted on 8 September 2022 - 21:30 by
branding vs performance

This article explains in simple terms what is performance and what is brand marketing and analyzes why there should be no dilemma as to which of the two a company should use. This article was written after a conversation I had with a prospective client who did not understand the value of branding “in this day and age”.

Performance marketing: all actions aimed at making the consumer do “something”: from a click to a purchase.

Brand marketing: all actions aimed at creating a different and attractive image for the product and the company in the mind of the consumer.

More simply, performance marketing is asking to go on a date and brand marketing is the reason they say YES!

Okay, performance marketing I understand. But brand marketing, maybe you can explain it to me a little more because it sounds a bit …hot air to me?

To explain this I will start with what a “brand” is.

And in order not to repeat what has been written in thousands of articles (“brand is not only the name, it is not only the logo or the slogan (“motto”) but the values ​​of the product” etc. etc.) I will simply say:

A brand is EVERYTHING around the product and the company and how it decides to interact with customers and society: from texts and visuals to how it welcomes the customer in a physical store, how it responds to negative comments, what position it chooses in a social issue, but also what it does NOT do (some brands left the Russian market and some did not).

So the companies that “do branding” use brand positioning, product characteristics and the 7P’s(*) to shape the brand in the consumer’s mind.

I don’t see the money

This process should also be part of performance marketing. If the performance marketer knows well what his brand stands for, the choice of advertising channels, the texts and images he will choose for the creative and advertising message will be such as to strengthen the brand.

But we are not known, we have not built our brand. At the end of the month, the owner of the company will ask us about sales and not about how the consumer and society perceive us.

In this case it is important to convince the owner that your communication should contain both: both performance and branding.

Why;

But why performance is needed to bring sales but always and always must be accompanied by branding because this will make you different from the competition and lay the foundations so that in the future you need to do less performance marketing with better results for sales.

How will this be done?

It will happen because the sales will come from the sentiment that will be created among consumers about your brand that they will “look for”, but also from your loyal customers who simply won’t even think about the competition.

And why isn’t everyone doing branding since it’s so good for the brand?

Because it takes time and because the money invested does not immediately bring the result (what you and the owner of your company are looking for) but also because small companies do not have the reserves to invest in the future which, especially in recent years, is uncertain .

But, in the end, as long as we do not do brand marketing, we leave “space” for big well-known companies to “dominate” and monopolize the mind of the consumer with their own brand. And this is not only happening now that “times are hard”.

Even when the economy did not have problems, the majority of entrepreneurs chose the easy (one-way) way of sales without taking care to dedicate part of the budget to building the brand (see olive oil and – in the past – Greek wines to mention two big sectors of the economy with a large advantage over competitors)

Is there a “formula” that tells you how much of the budget to devote to branding and how much to performance?

No. This depends on how strong your brand is, how big or small your budget is, what your needs are and what market you are in.

To be more specific, if you have a completely unknown brand but the finances of the business are good you can dedicate at least 20% of your budget to branding. But if the question is whether you will have to pay your employees at the end of the month, then you should probably focus on performance.

Also, if your goal is to stay in the market you are in then you definitely have to invest in branding, while if you see that the market as a whole is declining and you will be forced to change your subject (a recent example is video clubs) then branding will not bring you any value .

In general, you should see the whole thing as when you drive: you have to see both near (sales) and far (branding) and understand that branding will bring you sales with less effort and cost while sales will strengthen the brand.

If you found the above article interesting, it is certain that you will find our seminar “Just Online 2023: The future of successful e-shops” equally interesting, where, among other things, we examine branding & performance techniques for e-shops.

(*) Product, price, place, promotion, physical environment, processes, people

Justonline Agency
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