Η Just Online, 3600 digital agency, organizes the conference: The Future of Successful Eshops which will be held on Wednesday, October 19 at Mediterranean College, Kodrigtonos 13, Athens (or online in case there are travel restrictions due to Covid).
The main goal of the workshop is to answer the question “how to build an eshop that will bring sales”.
The speakers Arsenis Paschopoulos and Areti Vassou will develop the following key issues.
Topics
- The definition of a successful eshop
- Sales and eshop: what affects them and how we increase them
- The tools for creating a successful eshop
- The content of a successful eshop at the product level and beyond
- Branding: why it is important for the success of an eshop
- How to do online & offline branding for an eshop
- Marketplaces: “to put it or not to put it”?
- Metaverse: what changes will it bring to the way of communication and approach to the consumer.
Target Audience
- For eshop owners who want to improve the image and performance of their online business
- For entrepreneurs who are thinking of creating an effective and efficient eshop and want to give appropriate instructions to their partners and also to successfully supervise the process of creating the eshop
- To marketing people who are directly or indirectly involved with the operation and success of an eshop
Speakers
Arsenis Paschopoulos
Arsenis Paschopoulos is one of the first internet marketers in Greece, with activity starting in 1996. He is Managing Partner at the internet service company Just Online.
He is the author of the books “Fortunately I was fired” (2021), “Social Media Marketing“, 2010, “Electronic Commerce” (3rd edition 2007). For 4 years he was training manager for banking online payment systems at First Data. He has worked in the marketing departments of Shell, Johnson & Johnson, Fiat, Boston University, D. Angelopoulos Group.
One of the first (1996) to create E-Commerce seminars for small and medium-sized businesses and conducted a series of e-commerce seminars for ESEE. He has teaching experience since 1996. He teaches digital marketing at Mediterranean College. For 4 years he was responsible for promotion and training of small and medium-sized enterprises in e-commerce matters at ASDA (Development Association of Western Athens). He is a graduate of Deree College with a master’s degree from Boston University.
When he’s not over the keyboard, he’s cooking, traveling or scuba diving.
Areti Vassou
Areti Vassou is Digital Strategy Director of IDEADECO SEO Copywriting Agency and Founder of Greek Online Content Creators Association – GOCCA. Implements business ideas through SEO, Copywriting, Blogging, Branding, Social Media and Email Marketing. As a Digital Nomad along with her laptop she has traveled to 191 countries, has published books and has taken part as a Speaker at many Conferences. She loves music, cats, great food, books and painting.
Learner feedback
Elsa Soimoiri – Facebook Marketing Seminar
In Mr. Paschopoulos’ Facebook Marketing seminar, we learned a lot more than some of the experts we looked to for social media marketing services seemed to know.
Andreas Ziambakas – Google Adwords Seminar
I have participated in other Internet Marketing seminars and I found this one to be the most informative of all, as the speaker not only referred to the tools, but followed a step-by-step instruction for setting up a fully integrated campaign, thus fully understanding all the parameters who carry out a campaign, in practice, thus eliminating any question that was pending from the previous, more theoretical seminars.
Michalis I. Tzikas, Managing director, Tzikas Advertising
The seminar “Advertising on the Internet with a small budget” is the 3rd seminar of Mr. Arsenis Paschopoulos that I attended. Excellently qualified in the field of advertising, e-commerce and new media, with a directness and simplicity that makes the student easily and quickly assimilate what he has to say and with an important written work on the specific topics, Mr. Paschopoulos is a very useful helper and advisor for my business and me. I personally wish Mr. Paschopoulos and his entire team to continue the important work they are doing, especially in this period of crisis, where valid and correct information is the best weapon for the businessman.
Katerina Danou – E-tourism Seminar
Thank you very much for the opportunity you gave me to attend the seminar. It was a unique experience – high level – timely – prompt – perfectly organized. I have also attended other similar seminars which were clearly of a lower level and at the end you had a chaotic picture of options and solutions. I will be very happy to watch what you organize in the future. Mr Paschopoulos was excellent – direct – concise – focused and humorous!
Mata Marinidou, General & Creative Director at Two Yellow Feet advertising
Arsenis, as a speaker & author, has a lot to offer; With a variety of skills and knowledge and with exceptional professionalism, he provides his audience with insights on a large subject area concerning the web. I would recommend anyone to attend his seminars.
Anna Kotzia – E-shop & site construction seminar
Very interesting and very useful. I learned quite a few things I didn’t know. If I make a site it will definitely be of use to me.
Mina Gioni- Google Adwords + SEO + Social Media Advertising
The seminar ‘Google Adwords + SEO + Social Media Advertising’ by Mr. Arsenis Paschopoulos fully met my expectations! The coverage of the topic was detailed, complete and above all essential.
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